Musical.ly users opened their phones to a surprise today as they found the app replaced with a brand new logo and name: TikTok. The application was acquired by Chinese company ByteDance in November 2017, which absorbed Click Resources into its own TikTok app this morning. Existing Musical.ly users have already been migrated over to their new TikTok accounts, which were updated with a new interface but nonetheless retains the core feature of both apps: short-form videos as much as 15 seconds.
Teen karaoke app Musical.ly, that have just reached a milestone of 100 million monthly active users, is an element of ByteDance’s larger technique to break to the US market. Within the first quarter of 2018, TikTok was the world’s most downloaded iOS app, in accordance with a report from US research firm Sensor Tower. TikTok will remain a standalone app in China, where it operates as Douyin and boasts over 300 million monthly active users. You might have even seen Douyin clips floating around before: maybe in the form of the “Karma’s a bitch” makeover meme that went viral earlier this year, or news of Peppa Pig getting banned from your platform due to her status as being a “subversive gangster icon.”
Some Musical.ly users are welcoming the modifications, while some are debating how to identify themselves going forward: musically is currently “tik tok” but i will almost always be a muser. not a clock. With Vine successor v2 “postponed indefinitely,” TikTok seems like the nearest thing we’ll be able to having Vine back. But although Musical.ly and TikTok are both platforms for sharing 15-second videos, TikTok is going to be missing an essential part from the Musical.ly history, which was built on teens lip-syncing and dancing to music. All of the features to help make karaoke videos continue to be there, but rebranding the app with a new name and forcing the existing Musical.ly users to migrate to a new platform is actually a move that may alienate the first community. It’ll be approximately the teens to decide whether TikTok’s popularity in China will translate to success in the US.
The brand new app will retain the most common features of both platforms and existing users may have their account, content and fan base automatically migrated for the new TikTok app, that will have a new brand name and interface. The brand new app includes upgrades like a “reaction” feature which allows users to react to friends’ videos straight from the phone and enhanced creative tools, the company said in a statement on Thursday.
“Musical.ly recently reached a new milestone of 100 million monthly active users and we are excited to enter into a brand new chapter,” said Alex Zhu, co-founder of Musical.ly and senior vice-president of TikTok. “Combining Musical.ly and TikTok is a natural fit because of the shared mission of both experiences – to produce a community where everyone can be a creator.”
TikTok is really a short-video sharing platform where users can watch and create quick videos using music, stickers and animations as effects. It was probably the most downloaded non-game app in the Apple app store globally within the first quarter of 2018, reaching 45.8 million downloads, according to Sensor Tower, the San-Francisco-based mobile app research firm. The China version of TikTok, called Douyin, will remain being a stand-alone app.
As well as the new app, TikTok is launching a series of new creator programmes to offer users with tech support, performance insights and help with growth strategy. It is additionally launching a new safety centre, “to build a web-based experience that feels safe and welcoming,” based on the statement.
Most favored iPhone app Tik Tok hits 150 million daily users in China. Although messaging continues to be the dominant activity in China on mobile, users acquire more than tripled the amount of time they spend watching short videos within the last year, in accordance with the China Internet Report co-authored by the South China Morning Post, Abacus and 500 Starups.The quantity of monthly active users for brief video apps in China, where Douyin competes along with other platforms like Tencent Holdings-backed Kuaishou, doubled in 2017 to 414 million, according btrwfg the report. The industry, however, has faced a crackdown on content deemed “vulgar” by Chinese authorities and rising need for more privacy controls to guard minors.