Fast-casual restaurant concept Freddys announced today it has opened its first international location within the Dubai Mall. The brand’s second international location is slated to start at the Mall of the Emirates in the coming weeks. The restaurants are owned and operated by Tastebuds Group, who will continue to drive Freddy’s growth through the entire Middle East, with plans to open locations in the United Arab Emirates, Saudi Arabia, Bahrain, Jordan, Kuwait, Lebanon, Oman and Qatar.
“The courses and support that we’ve received from Freddy’s since signing our initial master franchise and development agreement has been incredible along with a true proof of the level of passion and commitment they devote to each venture,” said Yousef Khattar, managing director of Tastebuds Group. “It has been a pleasure working alongside the team to ensure all facets from the family friendly concept is going to be received well by our guests in Dubai. We have been truly elated to celebrate the opening of Freddy’s first international location, and in order to bring the flavour of Freddy’s authentic steakburgers and frozen custard to the Middle East the very first time.”
Freddy’s enduring persistence for providing high-quality, premium products and exceptional service has been the driving force behind the brand’s consistent growth domestically, and today, internationally. Staying true to its core values, Freddy’s worked to ensure a seamless transition since the concept entered a whole new country by adjusting to the regional culture in various aspects including training protocols, hours of operation, menu items offered and portion size, and others. The Dubai locations will serve the same premium Meadowvale frozen custard, Vienna® Beef hot dogs, and USDA beef as their U.S. counterparts.
“Among the world’s top tourist destinations, Dubai comes with an unparalleled level of hospitality, complimenting Freddy’s deep dedication to providing our guests with genuine service in a welcoming atmosphere,” said Ben Hesse, V . P . of Training and individuals Development. “Identifying which menu items and procedures to uphold or alter were critical for our long-term success and additional growth internationally. The Tastebuds team has demonstrated incredible commitment through their extensive learning Wichita, and we’re thrilled to get the privilege of entering a new and exciting market. We look forward to delivering the Freddy’s experience through the entire Middle East.”
Earlier this coming year, Freddy’s announced its expansion into the nontraditional space the very first time with the opening of brand new locations at Wichita State University student center and Oklahoma State University football and basketball stadiums. Additionally, in 2018, Freddy’s introduced a lesser restaurant prototype with an updated kitchen design that maintains volume ability to allow new and existing franchisees innovative methods to expand their portfolio using the brand. These points of growth for your brand helped lay the building blocks for international expansion in to the Dubai Mall and Mall in the Emirates.
Freddy’s Frozen Custard & Steakburgers® plans to open greater than 40 restaurants nationwide through the entire end of 2019. Franchise opportunities remain in areas throughout the U.S., including the West Coast, Upper Midwest, Northeast and Florida. For lpbwey information regarding development opportunities, contact Markus Scholler, Vice President of Franchise Development, at 316-719-7850, or visit www.freddysusa.com/franchising.
Co-founded in 2002 by Scott Redler and Bill, Randy and Freddy Simon, Freddy’s opened its first location in Wichita, Kansas, offering an exclusive combination of cooked-to-order Freddys Hours Today seasoned with Freddy’s Famous Steakburger & Fry Seasoning®, Vienna® Beef hot dogs, shoestring fries paired with Freddy’s Famous Fry Sauce® and frozen custard which is freshly churned throughout the day. Today, Freddy’s has expanded to greater than 300 domestic locations that serve 32 states throughout the nation from California to Pennsylvania, Virginia, down the East Coast states to Florida and two international locations in Dubai.