Every AdWords advertiser is usually looking for a way to decrease their click costs. When in reality most PPC advertisers wake up in the morning to find their costs per click climbing higher and higher and soaring to ridiculously high levels. Many people get very frustrated at this point and end up shutting down their campaigns. What most people don’t understand is the reason Google keeps charging more and more per click is because their AdWords campaigns have some big problems and these big issues are resulting in penalties from Google. That’s right; you’re being punished by Google. Below are the primary reasons that your campaigns are suffering from Google’s wrath as well as what you can do to get back on Google’s good side.
Firstly, you must know that Google is totally enthusiastic about “Relevancy”. In PPC management Relevancy is definitely the key to either succeeding in AdWords or failing miserably. Google is centered on returning relevant search engine rankings for their users. What exactly does Google look for in your AdWords campaigns? Google looks to find out if your ad as well as your site are 100% related to the keyword which was searched on. Google likes to begin to see the keyword appearing in your ad a few times and appearing several times throughout your landing page. Like that Google know that it’s providing the searcher with relevant results. If your campaign is not set up like this this is precisely why your bid prices are rising everyday. Google has deemed your campaign with “% Relevancy”.
You Need To Make Your Campaigns Have Relevancy
You may ask, “Well how how is it possible to me to create a certain ad for each keyword and make my landing page highly relevant to my entire keyword list?” That’s where the ability of professional PPC management is available in. You MUST make your ads and your landing page be highly relevant to the keyword searched on. This is actually the key to obtaining lower click costs! In the event you don’t have the time or perhaps the know how you can make your campaigns have perfect relevancy then it’s time you considered outsourcing your PPC management to some professional.
You Have To Organize Your Campaigns Correctly
Google majorly frowns upon campaigns which have their keyword lists stuffed into just one or two adgroups. Google expects all the keywords to be sorted and organized into very closely knit adgroups with the keywords within an adgroup being relevant to one another. Google hates campaigns that have a lot of keywords within the same adgroup and absolutely detests if the keywords have little related to one another. In PPC management I’ve found i get much better results if I take my clients keywords and set each keyword into an adgroup on its own. Organizing your
campaign correctly is a big element of getting great click costs in the search engines.
Split Testing Your Ads Can Dramatically Decrease Click Costs
That’s right; Split Testing your ads Daily can have a dramatic impact on click costs. If you feel about how exactly Google determines ad cost you’ll start to realize how important Split testing actually is. Split testing helps you find which ads are higher performing and obviously the higher performing ads get the most clicks. In case your ad is 1) Perfectly Relevant and two) Has a great Click-Through-Rate this means that your ad will have a higher Quality Score. Quality score helps determine your ad rank along with your cost per click.
I know it sound very confusing, but Split Testing together with the techniques I mentioned previously is incredibly powerful. If you don’t understand all of these strategies to lessen your click costs, then it’s ijswdu you select whether you’re going to figure out how to apply many of these strategies yourself or whether you’re planning to let a PPC Expert do each of the heavy lifting for you personally. AdWords is actually a complicated game however, if managed correctly can be considered a very profitable income source and leads to your business.