Armenian bookmaker TotoGaming has embarked on a technique of introducing considerable improvements to its omni-channel operations, specifically in its provision of 키노사다리. Over the past two decades TotoGaming has developed one of many largest networks of retail operation in the region, with the company making great progress through its make an effort to provide customers with the best the market provides. This includes both enhanced web and mobile presence.

TotoGaming Board Chairman Suren Khachatryan explained the company puts an excellent emphasis on a strategy of multiplying the amount of live events and the amount of live markets per event, because it tries to satisfy growing demands of customers for quick and reliable information.

“Quite recently we have significantly increased our in-play betting offerings,” he stated. “We use a clear view of the bright future of Armenian sports betting market; therefore we focus our efforts on enriching the in-play offerings in both number and quality.”

Khachatryan said he highly appreciates the collaboration with your video content providers as IMG, Perform, Sportsman and Betradar, which enables the business to offer around 50,000 live-stream events to customers each year. “Due to high quality products in our providers, we anticipate over 30% increase of in-play betting,” he added.

TotoGaming increased its in-play coverage in Q3 to 18,000 matches monthly and aims for more than 20,000 per month by the end of year. Khachatryan believes the next thing in broadening the collaboration featuring its providers will move the organization to a higher-level in the modern, user-friendly gaming and sports betting world.

This season the organization released the mobile version of their Online Sportsbook, which include all video-streaming materials and products through the leading content providers.

Already during the first weeks of their release, the mobile channel increased the company’s total revenue volume without cannibalising its existing online turnover.

Khachatryan commented: “We want to followup with new trends in modern gaming and sports betting developments by implementing a lot more innovative technologies and features, basing our services on official data solutions to provide our customers with fast and accurate data.”

TotoGaming also places a lot of emphasis on customer service and supplies online 24/7 support services to keep that goal. It provides also taken a ‘special approach’ to the customer experience through making its interface comfortable and alluring to the end user, and all this in the company’s adherence to the principles in the responsible gaming.

TotoGaming’s partners have got all been keen to exhibit their support for that bookmaker’s ambitions. Freddie Longe, VP, Head of Gaming for IMG Media, commented: “We are of course thrilled to verify TotoGaming being a new partner to our premium streaming service. The collaboration brings a few of Europe’s top Football, Basketball and Tennis tournaments to Armenia. We look forward ioyqow expanding our relationship with TotoGaming in future years as they take sports betting to your more impressive range in Armenia.”

Daniel Fenner, Managing Director, UK for Sportsman, added: “Live streaming is becoming an important part of every sportsbook and that we are getting excited about jointly develop the very best product for TotoGaming’s customers. Our company is very happy to welcome TotoGaming amongst our clients and therefore are getting excited about an extended and reliable cooperation.”

John Harlow, Head of Sales-Betting for Perform Group, said: “It is a good pleasure to provide TotoGaming with our Watch&Bet content, and that i look forward to forming a long lasting partnership along with them.”

Meanwhile Eduard Blonk, Managing Director Sales for Sportradar Digital Media AG, commented: “We are glad to have won TotoGaming as being a new partner. It’s our aspiration to offer our partners with everything else needed to run the most entertaining and informative offering inside the sports betting.

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