Smoothie King, the world’s leading smoothie king menu with prices, will encourage guests to “Rule The Day™” through new branding that delivers on the company’s vision to be an important part of every health and fitness journey.
The rebrand, led by creative agency of record Omnicom Group-owned Rodgers Townsend, comes as Smoothie King continues its menu makeover, a journey which includes taken a lot more than 5 years, 15,000 hours of research and development, and 150 changes, additions and reformulations of ingredients to back up healthy, active lifestyles. As part of the Clean BlendsTM initiative, Smoothie King’s menu includes more whole vegetables and fruits, no artificial colors, flavors or preservatives, and zero grams of added sugar in numerous smoothie options.
The Rule The Day™ campaign captures the journey of wellness, activity and achievement featuring everyday habits that persuade folks to live purposefully. In addition, it highlights Smoothie King’s many delicious, nutrient-rich smoothie blends that fuel those lifestyles, including ingredients like organic kale and spinach, carrots, strawberries, mangoes, wild blueberries and raspberries.
“Our new branding implies that we feel food is fuel for that mind and body, and that it should be as flavorful since it is functional,” said Smoothie King CEO Wan Kim. “We carefully choose each ingredient inside our smoothies to aid our guests achieve their purpose, reach their goals and truly rule each day.”
Included in the rebrand, Smoothie King introduces its newest smoothie: Slim-N-Trim™ Veggie made out of organic spinach, kale and ginger with mangoes, bananas, Gladiator® Protein, Lean1™ Protein, Fiber Blend Enhancer and apple pineapple juice blend. The smoothie king menu is the best light meal to assist shape up for summer, with two full servings of vegetables and fruit, zero grams of added sugar, and protein and fiber to fuel the day. Slim-N-Trim™ Veggie can be obtained whatsoever locations beginning April 2.
Smoothie King’s all-new, rebranded website includes nutritional and ingredient information for many smoothies, with information regarding Clean Blends™ and the Smoothie King “No No List” at https://www.smoothieking.com/our-promise/clean-blends.
Smoothie King Franchises, Inc., the first U.S. smoothie franchise, is actually a privately owned, Dallas-based franchise company with 1,000 units worldwide. It was founded in 1973 by Steve Kuhnau, whose mission ended up being to help others achieve better health in a delicious way through smoothies.
Today, it continues its “Smoothies Having A Purpose” mission through its Clean Blends Initiative that targets more whole fruits and vegetables while removing all added sugars, artificial flavors, colors and preservatives and added sugars in zxqrfq of our blends. The franchise is presently ranked No. 1 by Entrepreneur magazine in the juice bar category for that 26th year, No. 35 overall on the 2017 Franchise 500 list and debuted on the Inc. 5000 list in 2018. The company even offers smoothie king opening hours that include sports beverages, energy bars, vitamins, supplements and more.